08-10-2020

Mercedes-Benz EQC Launched

EV's

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Mercedes-Benz, India’s largest luxury carmaker, today ushered in a new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC. The Mercedes-Benz EQC is the first product under Mercedes-Benz EQ brand, it represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s "Ambition 2039" which aims to achieve climate-neutral mobility.

The EQC was launched in India by Martin Schwenk, Managing Director & CEO and Santosh Iyer, Vice President, Sales & marketing through a digital event streamed from the company’s Centre of Excellence in Chakan, Pune.

Launching India’s first luxury EV, Martin Schwenk, Managing Director& CEO commented, “EQC is one of the most anticipated cars in the luxury space and we are glad to pioneer a new segment in India, that of the Luxury EV. We are excited to launch this car for our discerning customers in India who always wanted a practical electric car with a long range, which is very stylish, extremely refined and fun to drive, laden with the latest generation intuitive technology, extremely safe, has zero tailpipe emission, and -most importantly- a pure Mercedes. The EQC meets all these criteria of today’s tech savvy customers as it combines effortlessly design, functionality, technology and luxury together in a unique package. Our objective is to put our combined experience and understanding of the Indian market and customers behind the EQC, and create a long-term, worry-free, sustainable and green mobility ecosystem in India. The EQC will become a torch-bearer towards sustainable luxury in India.”

EQC will be rolled out from 13 locations in 6 cities in the initial phase. In all such locations, there will exclusive EQC display areas along with dedicated EQC teams who will take care of all the sales and customer service requirements of an EQC customer.

The EQC aims to radiate ease and modernity where SUV practicality meets sports car sleekness. The EQC’s design language represents progressive clarity which represented by unique features such as the Widescreen Cockpit, LED strip light front and rear, and the black panel radiator grill. The EQC’s interior is both progressive and modern, using renewable materials for the upholstery and featuring rose gold finishing.

It features The MBUX intuitive system which is a revolutionary infotainment system with natural voice control, touch-sensitive surfaces and seamless navigation.

The launch of the EQC also marks the launch of the New Mercedes Me Connect app, which aim to improve the experience of the Mercedes customers.

With the vehicle’s battery management, the users can remotely check the EQC’s battery status, access the status of charging, available range and indication upon charging completion. The user can also remotely define the maximum status of charge and set as per convenience.

  • Biometric ID access for unlocking the car ensures complete safety
  • Opening and closing of car windows, sunroof remotely from anywhere
  • Geo-fencing: Set a perimeter for car’s movement and receive notifications
  • Vehicle Finder: Enables the car’s horn and flashes the lights

New Mercedes Me Connect features also benefits all existing Mercedes owners.

To ensure that the technical operating range is used to the maximum, the Mercedes-Benz EQC also charges its batteries when on the move through intelligent recuperation. The driver has a major influence on recuperation. He/she is also able to influence the recuperation level using so-called paddles behind the steering wheel. The paddle on the left increases the level of recuperation, the paddle on the right reduces it. The following stages are available:

  • D + (coasting)
  • D (low recuperation)
  • D - (medium recuperation)
  • D - - (high recuperation): This makes one-pedal driving possible, because in most situations the recuperative deceleration is enough not to require operation of the brake pedal.

The EQC outputs 408HP of power and 760 Nm of torque, and can complete the 0 to 100 kmph dash in 5.1 seconds and will go on achieve an electronically limited top speed of 180kmph.

For the occupants’ safety, the EQC features 7 airbags, attention assist, PRE-SAFE system, ESP and Active Brake assist.

The EQC will be retailed from 6 metros of Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai, apart from being sold through Mercedes-Benz India’s e-commerce site. The EQC customers will have access to 13 dealerships and locations across these cities to experience the EQC on-ground.

The new Mercedes-Benz EQC is priced at INR 99.30 lakhs (all prices are ex-showroom, India).

For the first 50 units, the price includes for the first 50 unit: AC Wall Box charger, home electrical charger, 5 years unlimited on-road assistance, 5 years comprehensive service package, 5 year unlimited kilometers extended warranty, 8 years/160000kms battery cover

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About Author
Sunit Berry
Sunit Berry

With a passion for driving, appreciation for fast machines and a love for the tuning culture, Sunit tries to engage people by creating a bond and making them experience his passion and emotions for cars through his writing and humour. 



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