09-10-2019

Skoda Auto Initiates a New Corporate Identity and Design

INDUSTRY-INSIGHTS

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ŠKODA AUTO India has redesigned its entire dealer network that now features the new Corporate Identity and Design

With the highest priority given to functionality, clear orientation, and transparency, ŠKODA AUTO India has successfully rebranded its entire network of 63 sales and 61 service touch points across 53 cities in India as per the new Corporate Identity and Design (CICD). The Czech brand has invested over INR 1,200 million, along with its dealer partners, in the largest rebranding campaign in its history in India.

In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalised business processes, aim to enhance the overall customer experience. The new dealership design architectural concept reflects ŠKODA’s philosophy expressed in the slogan: “Simply Clever with a human touch”.

Mr. Zac Hollis, Director – Sales, Service, and Marketing, ŠKODA AUTO India Pvt Ltd. said, "ŠKODA has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the ŠKODA led ‘INDIA 2.0’ project.”

The new architecture of the dealership facility is characterised by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the ŠKODA dealerships will be the brand’s powerful statement during both day and night - clear, transparent, modern, and open.

In addition to sustaining ŠKODA’s proven strengths, the company is placing increasing emphasis on enhancing the emotional appeal of the brand. This is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting-edge technology.

The high quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency - are the highlights of the new interiors of ŠKODA showrooms.

“Through our redesigned dealership network we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities, envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel.” added, Mr. Hollis.

Amongst the entire VAG group which is present in India, Skoda has been the only one which has been launching sensible products at sensible price points, thus putting the sales charts on fire. Point in case, the Skoda Octavia has 3 month long waiting on certain variants, so is the case with their flagship sedan the Superb. Kodiaq, might have received a luke warm response, but is a phenomenal product in its own right, with company recently launching the Scout variant of the Kodiaq.

With slew of new products planned for 2020, kicking off with the new Karoq, then the Superb and then finally and hopefully 2020 Octavia, this refreshed design and look and feel, we feel as come at the right time to push the India 2.0 in the right direction.

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About Author
Nilesh Sawant
Nilesh Sawant

With an experience of over 3 lac kms of driving across the continents and with extensive experience of driving on the tracks, and passion for technical things around anything on wheels, reviews written by Nilesh are crisp and to the point.  



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