Lot of people, known, unknown kept coming back to us for advice regarding their next car purchase. It really set us thinking, why do people keep coming back to us to ask about their next purchase, when there is a dearth of information available all across on various platforms. What was missing? Why in spite of reading multiple reviews, watching tons of videos, people were still hesitant to take decisions in this era of overloaded information.

That is where we ideated Motorise, literally over a cup of coffee. Through Motorise, we want to provide unbiased reviews to our readers, with a definitive answer to a fundamental question. Does the car in question, meet your needs. Or simply put, does your personality marry with the one that the car carries.

At Motorise, our aim is to keep our readers updated with the latest happenings in the auto industry globally, give them unbiased, to the point and definitive reviews, help them navigate through the dealers in their city whether for their sales or service related queries, and lastly buy exclusive merchandise online.

Our focus is going to be only on the premium segment, so that you as a reader have an uncluttered data readily available for you, at your fingertips to help you take quicker buying decisions.

Vision

To be the most sought after brand, for all your needs right from premium auto news, to premium auto reviews, to auto care advice, to premium merchandise.

Meet our Leaders

Nilesh Sawant

Founder, Chief Editor and Strategist behind Motorise

With more than 20 years of corporate experience, of working with globally acclaimed giants and handling various portfolios early on in his career, Nilesh went on to create a daunting image as one who can bridge the gap between intelligent strategy, back it up with strong process which leads to a brilliant execution. Known as out and out people person's, there was no doubt that Nilesh, though being an operations guy, chose Human Resources as his profession to work before founding Motorise.

With an experience of over 3 lac kms of driving across the continents and with extensive experience of driving on the tracks, and passion for technical things around anything on wheels, it was apt for him to start motorise.

His vision for Motorise is pretty simple. It is to build a product which offers, crisp and to the point premium car reviews, a product which covers global news on what's happening in the premium auto industry, a product which let customers book a test drive, right on the website and should you wish to buy premium and exclusive merchandise for self, buy it right there on the website.

Nilesh oversees the growth strategies at Motorise, his role further revolves around infusing new ideas, marketing initiatives, managing P&L for the brand and of course reviewing the cars that come to the Motorise Garage.

Nilesh Sawant then, also known as NS within the friend circles and popular on Twitter & Instagram with his handle @sawnilrules


Saurabh Pandit

Co Founder, COO and the Designer behind Motorise

Saurabh and creativity go hand in hand. No wonder then, Saurabh looks after the creative part at Motorise and in the man behind this fabulous website that you see.

With more than 15 years of experience under his belt, and an experience of working with multiple startup's, Saurabh went on to start his own first venture “Gouache N Brush” when he was just 25. From photos to videos, from UI Design to Development, you throw any challenge at Saurabh and there's just one thing that Saurabh says- “Consider it Done”

No wonder than, Motorise as a name was his idea, when he sat with Nilesh one Sunday evening ideating and that's how team motorise was formed.

As a Co-Founder and COO, Saurabh looks after the merchandise planning and brand management for the company. He also is in charge of overall look and feel of the content that you see on the website. While Nilesh as CEO may do the visualisation, but giving Nilesh's visuals a creative look and feel, is taken care by Saurabh.

Saurabh Pandit then, also known as Pandit Saheb in his circles, is immensely popular on Instagram for his impeccable photos with handle @saurabhpandit


Meet our Team

Sanmeet Dighe
Consultant Public Relations, Marketing and Editorial

Sanmeet is an avid motor-head who enjoys a lengthy conversation about automobiles and follows the premium luxury car segment quite closely.

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Sanmeet Dighe
Consultant Public Relations, Marketing and Editorial

Sanmeet is an avid motor-head who enjoys a lengthy conversation about automobiles and follows the premium luxury car segment quite closely. His strong hold in Public Relations, with PR consultation to brands like Audi India, Tata Motors, and Skoda Auto India, he has about 8 years of PR experience and about 3 years of online marketing space.

At Motorise, Sanmeet primarily oversees building the PR for the brand, liaising for marketing and content development, with special focus on national and international domestic news section. He also is part of our review team. As a motor-head, his favorite is the Nissan GTR and his dream is to drive the beast on the German Autobahn.

Socially active birdie, you can reach Sanmeet on his twitter handle at @sanmeetdighe

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Prathamesh Shinde
Social Media Officer

Prathamesh brings in over 6 years of experience into Digital Marketing and developing Social Media strategies for brands.

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Prathamesh Shinde
Social Media Officer

Prathamesh brings in over 6 years of experience into Digital Marketing and developing Social Media strategies for brands. He has worked with a spectrum of brands that are spread across Pharmaceuticals, eCommerce, Sports, Share Trading, Event Marketing, Social Ventures, Food Processing and Travel. His role at Motorise will be focused on managing and increasing the digital footprint of the website. He will be the one who will make sure that all the latest car news updates reach you guys.

His capabilities in the digital space are varied as is his exposure to various industries. He single-handedly has managed the entire digital campaigns for numerous startups including his own social entrepreneurship venture. His core strengths lie in high level of optimization of digital paid campaigns and developing deep insights from web analytics for campaign ideation.

Similar to the detailing he prefers in the digital space, his passion for driving and cars is tasteful and fine tuned. His passion for cars and tech will surely reflect in all our digital campaigns.

Prathamesh goes by the name 'Partho' in his friend circles. You can find him as @CasualTweetster on Twitter and as @CasualClickr on Instagram.

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Varun Reddy Chiduruppa
Senior Reviewer

At 18, Varun has got quite some experience of reviewing cars. He has a keen eye for attention-to-detail and even the smallest of things can't escape his eye.

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Varun Reddy Chiduruppa
Senior Reviewer and the man behind the design language part of the review

At 18, Varun has got quite some experience of reviewing cars. He has a keen eye for attention-to-detail and even the smallest of things can't escape his eye. He's always in an attempt to make his review short and informative which would help the audience make an informed decision.

Varun currently plays the role of a Senior Reviewer at Motorise and his role revolves around reviewing the design language of the car and have bounce ideas in the team for Motorise.

Varun is a socialite and can be found on Instagram and Twitter at @varunreddyc.

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Sunit Berry
Senior Reviewer

Sunit lives for cars. He will drive anything with an engine and 4 wheels. Sunit constantly reads up, searches, coughs and sneezes car facts. He comes with 5+ years of car modification experience. He is an active member of a couple car clubs and is always at a lookout for better car experience in varying budget.

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Sunit Berry
Senior Reviewer

Sunit lives for cars. He will drive anything with an engine and 4 wheels. Sunit constantly reads up, searches, coughs and sneezes car facts. He comes with 5+ years of car modification experience. He is an active member of a couple car clubs and is always at a lookout for better car experience in varying budget.

He loves to turn the uninitiated to the car culture with his wit and humour. Sunit combines his knowledge of cars and his people skills to make a match between people and the possible cars they would love.

Sunit is also into tuned cars and appreciates all kinds of custom performance builds. And is always on the hunt for a new exciting project car.

For a chat, he can be found on his Instagram @sunitberry

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Ananth Iyer
Senior Reviewer

At 19, Ananth, is the second youngest reviewer on board with Motorise, and has got quite an eye for perfection. He settles for nothing less than perfect. While the rest of the team might just give you an hour's worth of lecture on what a car is and how it appeals to enthusiasts, but Ananth can spend the entire day with you discussing cars.

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Ananth Iyer
Senior Reviewer

At 19, Ananth, is the second youngest reviewer on board with Motorise, and has got quite an eye for perfection. He settles for nothing less than perfect. While the rest of the team might just give you an hour's worth of lecture on what a car is and how it appeals to enthusiasts, but Ananth can spend the entire day with you discussing cars. While childhood pics of most toddlers consist of them playing around in the mud, well… he was better off with a steering wheel in his hand.

Ananth's focus while writing reviews is to make the review short and informative which would help the audience make an informed decision.

Ananth currently plays the role of a Senior Reviewer at Motorise and his role revolves around reviewing the cars that come to the Motorise Garage.

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Madhukar Khot
Consultant Information Technology

Madhukar comes with almost 5+ years of experience in designing and coding of websites. Adapt with almost all the methods of designing websites, he has keen interest in trouble shooting when things go wrong. And should the things go wrong, he is able to get them working and running back with quick turnaround.

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Madhukar Khot
Consultant Information Technology

Madhukar comes with almost 5+ years of experience in designing and coding of websites. Adapt with almost all the methods of designing websites, he has keen interest in trouble shooting when things go wrong. And should the things go wrong, he is able to get them working and running back with quick turnaround.

At Motorise, Madhukar takes care of the website maintenance, website upkeep and updating the data real time. He additionally also is in charge of ensuring that the website is up 24/7 and looking fab and fit as always.

When not behind the computer screens, Madhukar is an avid reader and always updated with what’s happening in technology domain.

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