Audi in its DNA has been vocal about sport. Be it sponsoring football arenas in Germany/ United States or racing sport in the world. Less known fun fact, Audi hosts a premier golfing event for Amateur golfers globally to compete amongst themselves.
This past week Audi hosted the Mumbai leg of the Audi Quattro Cup at Willingdon Sports Club. Pas part of Audi’s customer connect program, The Audi Quattro Cup sees 750 golfers compete in a multi-city golfing tournament. The first leg of Audi Quattro Cup 2019 concluded in Bhubaneswar followed by Ahmedabad, Hyderabad and Jaipur.
This year Audi is celebrating 29th edition of the Audi Quattro Cup which started way back in 1991. Commenting on the success and giving insights into Audi’s customer engage program is Mr Rahil Ansari, Head, Audi India “With a constant focus on leveraging sport, performance and customer engagement, Audi India continuously strives towards enriching the customer experience at every singletouchpoint.”
Audi Quattro Cup provides a perfect platform to stay connected with the Audi fans and customers in India. Audi has been committed to the sport of golf, which stands for precision and technique and truly embodies Audi’s philosophy of ‘Vorsprung durch Technik’ for more than two and a half decades now. The Audi Quattro Cup in India has become a great platform for young minded, successful entrepreneurs and professionals to not only enjoy competitive golf but to also network with each other. This year we move into the 12th year of celebrating the growing fascination for the amateur golf sporting events in India.”
Audi is at forefront of many customer engagement initiatives such as these. They also host Audi Quattro drives, Audi Experience drives amongst others to stay connected with their customers.