In a recent investor announcement, BMW announced discontinuation of the popular BMW 3-series GT version. BMW said that this is being done as per their plan to eliminate some of the model derivatives and to reduce portfolio complexities. Other factors that led to this move are the regulatory implications and hazy political scenarios faced by the brand. The GT will be discontinued in early 2020 in India. Nicolas Peter - Member of Management -BMW AG - Finance said, "We expect strong headwinds to continue to effect the entire sector in 2019. However, we are tackling these various challenges systematically, in order to emerge from them even stronger than before."
Another factor that has affected profits are pressures resulting from tariffs imposed on vehicles made by BMW at its plant in Spartanburg, North Carolina and destined for the Chinese market. Then there are the new emissions standards being imposed in many areas around the world, which have forced many manufacturers to lower their sales previsions, and the uncertainty surrounding the looming Brexit.
The BMW 3-series GT is one of the most selling cars in the Indian market and is strategically slotted between the 3-series and the 5-series. This primarily means that the next-gen BMW 3-series (G20) which is due in mid-2019 will not get the popular GT tag.
The BMW 3-series GT made its way to international markets in 2013 with a product face-lift in 2016. In India, the BMW 3-series GT was introduced in 2014 and was quite enthusiastically sought- after car. In 2016 , India too received its due share of the face-lifted BMW 3-series GT.
In the country, the BMW 3-series GT retails from Rs 47.70 Lakh (ex-showroom India) and is available in three variants- the 320D GT, the 320D Luxury line and the 330i M Sport. We yet have to see if the German car maker will substitute the 3-series GT brand in India given its popularity or this is one of those cases where the market demand of other markets effects Indian market.